Revenue Performance Management (RPM) helps the CMO to manage the enterprise’s interactions with prospective buyers throughout the entire sales life cycle. The goals of the RPM include lowering the cost of customer acquisition, producing a shorter and faster sales cycle, achieving higher average selling prices, generating more predictable sales forecasts, and achieving higher ROIs in marketing and sales.

        The Chief Marketing Officer (CMO) can present the value of revenue performance management (RPM) to the CEO, CFO, and CIO by demonstrating how RPM will assist in building a marketing strategy that will consistency produce measurable sales results.

        The CEO is thinking about business growth, customer satisfaction and loyalty, the competition, and overall profitability. By discussing processes, systems, and consistency in a long-term strategy, and showing that the competition is also employing marketing automation, the CMO can demonstrate how RPM will internally measure marketing and sales.

        The CFO is looking for profitable business growth, control of operating and capital expenses, a substantial ROI, and effective risk management. The measurement tools included in RPM will help the CFO to understand the interactions between various marketing programs and demonstrate its impact on the sales pipeline and sales revenue.

        The CIO is usually the “last to know”, yet everything depends on the IT department for full functionality. The CIO is interested in optimization the IT infrastructure, generating effective business intelligence, managing global operations, maintaining effective process automation and data and system security systems, and providing support for mobile workers and devices and tablets. The IT department is looking for specific and detailed facts about tying together disparate reporting mechanisms, and initiatives that will provide IT with more functionality without large investments in time and financial and human resources.

        Successful deployment of an automated marketing solution first includes customized presentations to each member of the management team. The CEO and the CFO are looking for measurable results, while the CIO desires a solution that can fit into the present IT infrastructure. An automated marketing solution package can help the enterprise get more done with fewer resources, reach the right prospects in the right places, improve lead conversion rates, and align the goals of the marketing and sales departments.